UGC product video
Rituals — independent UGC concept with orange and foam
An 8-second vertical product video, filmed by hand as an independent creative concept. Rituals’ golden foam can, fresh orange and creamy foam come together in a short, sensory sequence.
Independent UGC concept
Not commissioned by the featured brand.
- Content type
- UGC
- Industry
- Personal care
- Format
- 9:16 · 8 sec
- Designed for
- Instagram / Reels, TikTok
- Year
- 2025
- Project
- Independent creative concept
Creative concept
Orange as a code for scent and colour. The gold of the packaging and the orange of the fruit strengthen each other, and the foam connects the two: it falls onto half an orange and, in the final shot, spills over the can.
Visual approach
Soft, natural light on a light, neutral backdrop with a green plant as an accent. Macro shots of fruit flesh and of the logo with water droplets, alternated with calm product shots. Warm gold and orange tones, framed vertically.
Creative objective
Evoke a feeling of care and freshness within a few seconds. Texture is central — fruit flesh, droplets on the can, foam falling slowly — so you can almost feel the product.
Production approach
Filmed and styled by hand with the product, fresh oranges and foam. Short, detail-rich shots, edited into a compact vertical video and finished with audio. Made as a personal concept, without a commission or brief from the brand.
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Contact
An idea for your brand?
Tell me what you want to make. Together we’ll find a creative direction that fits.
Or email monikamalmedia@gmail.com