UGC product video
True Sea Moss — UGC product video for Sea Moss Gel
A 26-second vertical product video for True Sea Moss, filmed by hand. The Sea Moss Gel is shown flavour by flavour — strawberry and mango — with the jar, the fruit and the texture of the gel in the lead.
- Content type
- UGC
- Industry
- Supplements
- Format
- 9:16 · 26 sec
- Designed for
- Instagram / Reels, TikTok
- Year
- 2025
- Project
- Client work
Creative concept
Each flavour gets a world of its own. Strawberry sits against a dark, rich backdrop with fresh strawberries; mango against bright yellow and warm brown, with half a mango and a spoon. Colour tells the story of the flavour, until all the jars come together in the closing shot with the logo.
Visual approach
Close-ups of label and jar, gel in a coupe glass and fruit in the foreground. A separate backdrop colour per flavour, with warm, directed light that brings out the shine of glass and gel. Framed vertically, with the product always at the centre.
Creative objective
Show what the gel looks and feels like, and make every flavour instantly recognisable. The fruit tells the flavour before anyone reads the label.
Production approach
Filmed and styled by hand with the real product and fresh fruit, from packshot to detail. Edited into a short sequence of shots per flavour, finished with audio and a closing shot with the True Sea Moss logo.
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