UGC product video
True Sea Moss — UGC product video for Sea Moss Electrolytes
A 26-second vertical video for Sea Moss Electrolytes in the Lime & Lemon flavour. Filmed by hand around one moment: a refreshing glass of water with lime, from the first splash to the pack on screen.
- Content type
- UGC
- Industry
- Supplements
- Format
- 9:16 · 26 sec
- Designed for
- Instagram / Reels, TikTok
- Year
- 2025
- Project
- Client work
Creative concept
It’s all about freshness. A slice of lime drops into water, a Lime & Lemon sachet appears in a carafe full of citrus, and a hand with a mint leaf makes it tangible. The video closes on the pack between lime and lemon.
Visual approach
A soft, pale green backdrop that matches the colours of the pack. Bright light, water and bubbles as the moving element, and close-ups of lime slices through the glass. Framed vertically, with the sachet always in sharp focus.
Creative objective
Make hydration something you can feel. Moving water, fresh citrus and a hand using the product turn a powder in a sachet into a familiar everyday moment.
Production approach
Filmed and styled by hand with the real product, fresh citrus and water. The shots combine product details with actions, so you see the product being used. Edited into a short vertical video and finished with audio.
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